Japan Management Association
2017/12/08

A place for encounter and discovery to create the future of agriculture “Agro-innovation 2017”

(機械翻訳)

農業革新は2017年10月4日から6日に東京ビッグサイトで開催され
ました。業界での注目度も高く、3日間は成功しましたが、概要を紹介しましょう。トマト革新の主なテーマは別の記事で紹介されます。

農業で「困った」問題を解決する製品を紹介する

日露絵展示担当者

農業参入のボトルネックとなるのは初期投資です。いくつかの出展者は、家の骨組みにぴったり合ったパイプのリースを開始しました。
もともと、建設現場で使われていた足場を借りている会社です。2020年に東京オリンピックやパラリンピックには大量注文がありますが、その後は冷たくなることが予想されます。農業は代替として注目された農業だと言われています。最新の製品は、10月からサービスを開始しました。別途ビニールなどを購入する必要があるので、家を売る販売店に開かれる予定です。

講演の様子

The breakthrough is a service called "visualization of taste" system. When taking pictures of agricultural products from the application of the smartphone and sending the data, it measures the ratio of sweetness, saltiness, astringency and so on. We do not need a large-scale device, and we do not need to put items in the mixer. It is said that the nutrition contained in the crop is determined from the color of the taken image. Because it can be used with cheap amount, easy to introduce is also a great merit. If farmers use it, it is possible to study cultivation methods and branding when selling individually. If you use it in the retail industry, you can still differentiate it. Even for similarly looking tomatoes, if the taste is displayed in graphs, it is easy for the consumers to imagine what the taste is like. For example, if the tomatoes are high in sugar content, you will be motivated to purchase even if the price is somewhat higher. Branding of goods becomes possible.

It seems that ICT is now indispensable for agriculture, including humidity adjustment for temperature control. On the other hand, another exhibitor will reverse tension with analog products that counter the flow. When the earthquake occurred, when experiencing a large blackout, we realized the high level of analog stability. It may be that obstacles to living and production are hindered too much depending on too much power. It is an air conditioner whose valve automatically opens depending on the temperature inside the house. This product does not require electric power and operates only by installation. It is said that he would like to propose to small farms that are not so big as to introduce large scale systems such as IoT,

共同ブース虫の侵入を阻害する網

Also, some exhibitors say "I wanted to show that I can collaborate with another company and provide better service." Even at the exhibition site, we are actively seeing products from other booths and trying to communicate with each other. "If you have a service that is more efficient in combination with your own product, you should cooperate more and more". If we provide products from the standpoint of producers, we should propose not only our own products but also systems that will benefit their producers.

Astonished by the progress of technology, aging and labor shortage can be solved with technology!

Aging is aging and labor shortage is serious, but measures to solve the problem are being promoted in various ways. In the seminar, cases were introduced, employing disabled people and raising productivity. Expanding the range of employment also leads to the elimination of labor shortage.

The exhibitor, a retail company, has 21 farms nationwide, where young employees who are interested in agriculture such as from the Faculty of Agriculture work. The farm is said to be borrowed from farmers in the area. Because different ways of making crops vary depending on the area, people with experienced landlords will be instructed as instructors. For farmers who have become difficult to continue farmers due to shortage of manpower and aging, land rents and guidance fees are entered, leading to stable income. Besides, the leaders say that they are glad that their knowledge can be used and that they are happy to listen to their eagerness, and that they are also motivated.

陳列された野菜野菜の情報

Moreover, by having a farm in own company, it is possible to drastically reduce the loss of time required for circulation until sale. Agricultural products that are usually carried about four times via markets and bases lined up in shops either directly or through a single base. It takes 3 to 5 hours for direct delivery, and within 24 hours via the base. This exhibitor's efforts support the area from both production and sales by setting up farms in addition to setting up stores in rural areas.

There is also a method to supplement manual shortage with technology.
Exhibitors who are agricultural machinery manufacturers announced a tractor "Agri Robotracta" that can work without an unmanned person. Drive by yourself to the farm, bring a tractor, and place a tractor in the place you want to cultivate. Just choose what kind of work and what kind of form you want to do from the menu and start it. Once you memorize the shape of the farmland you cultivate, you only need to retrieve the data from the following year and do not need measurement. Even if you say automatic, you can not completely leave it, you need an administrator. Therefore, the most efficient way to use is to buy it as the second one. While driving a tractor you already have, let 'Automatic operation of' Agri robot tractor '. Working time can be reduced to 1/2 because two units can work at the same time.

Speaking of a large-scale farm, the Netherlands. Van der Hoeven is building the first large-scale greenhouse facility in Japan in Sasaoka City, Okayama Prefecture. Cultivate lettuce, tomato and green pepper on a vast land of 128, 269 m & sup 2 ;.
Respond to Japan's high humidity and temperature, reuse energy related to moisture absorption, heat insulation and cooling, and suppress power consumption. The technology cultivated here is said to be a foothold to advance to Southeast Asia. Originally the Netherlands is providing agricultural technology to Japan, but it is likely to further deepen the relationship between the two countries in the future.

A breakthrough in management improvement and problem solving is at the exhibition

It is GLOBAL G.A. P that is drawing attention for the Tokyo Olympic Games and the Paralympic Games now. More than 170,000 farms in 124 countries (around 400 farms in Japan) are acquired mainly in Europe and the United States. However, there is also a problem that only image of the name precedes. Many producers recognize that it is unnecessary because family farmers tend to take trouble because they are marked on the agricultural products when they acquire GAP, or for family-run individual farmers. The GAP is to practice risk management on the farm, not to certify the product, but to certify the process. It is that it is a necessary effort to think about management in both the family business and the company. The contents of certification are roughly divided into food safety, occupational safety, environmental safety, handling and cleaning agricultural chemicals, getting licenses and qualifications, installing first aid kits, and using environmentally friendly materials. Farms with problems in these items are irrational and their trust is declining, and there is a danger of getting worse due to management. A safe food will be the first to stand on sound management. Also, differentiation by adding certification marks to agricultural crops themselves means that "non-safe items" are also mixed in the same retail store. In Europe it is natural to get GAP, farms that do not have farms say that retailers will not be able to buy products.

The person in charge of this exhibition,
"In order to solve the labor shortage in agriculture, a system that does not require manual work is necessary, and producers think that there is a need to develop marketing routes in the future, but if it is to wholesale to retail supermarkets We need to maintain a certain amount and quality.The management becomes difficult with just experience and olfaction.It requires visible control, and ICT is indispensable there. "
.

Problems faced by agriculture have clear problems such as labor shortage and management ability. To that extent, it seems that we are working on problem solving by listing all the companies' power to make it easier to propose improvement points. What was impressive was "If you control agricultural crops using IoT and AI, it does not go well all by itself, accumulating data and making better use of agricultural products and stabilizing management It is meaningless without aiming thoughts. " At the exhibition, cutting-edge services and technologies line up. How to incorporate it depends on the producer. It can be said that this is the managerial power required of producers.

There are still many things you can do, such as differentiating agricultural crops with "visualization of taste" and branding and acquiring GLOBAL G.A. P to raise the reliability and management ability of the farm itself. In Sapporo also an attempt was made to link agriculture with IT companies. The number of enterprises newly entering agriculture is increasing like this. We also hope that new services will be launched by the encounter between exhibitors. It was three days that I strongly felt the possibility of agriculture again.

* Related articles of agribusiness considered by the Japan Efficiency AssociationHere

 

Agro-innovation 2017

■Period / October 4 – 6, 2017

■Venue / Tokyo Big Sight

■来場者数/ 13,226人(同時開催展示の来場者を含む3日間の合計)

■出展者数/ 92社/ 213ブース