Japan Management Association

Environmentally friendly high quality meat competition. “FOODEX JAPAN 2018” that I can meet with unexpected food from unexpected countries

(Machine translation)

The largest food and beverage special exhibition in Asia "The 43rd FOODEX JAPAN 2018 " will be held from March 6 to 9 It was held at Makuhari Messe on the day. This exhibition, which will celebrate the 43rd this year, has become the largest ever in the past with 350 booths exhibiting 450 booths.

In overseas exhibition zones, boasting beef and pork boasted in each country lined up with the ban on the import ban of meat.

Speaking of Australia, it is famous for its own ecosystem. Animals such as koalas, kangaroos, and dingos come to mind, did you know that you can eat that kangaroo meat? I lived in Australia this January, but I was able to buy Kangaroo meat at the superfat branch in the supermarket. I ate it as a BBQ, but it was less juicy, there was no habit and it was chewy and juicy. Its kangaroo meat, but low fat, abundant vitamin B group and omega 3 are included, it is said to be suitable for health oriented person.


By the way, is there a kangaroo ranch in Australia …? When asked, these meat are all wild kangaroos, about 70,000 hunting is permitted annually, assigning that number to each company. I am surprised at the number of that number when I hear it is 70,000, but all I get is a male kangaroo, and I do not care that the number of heads will decrease. On the other hand, if you leave it too much, it will increase too much, so it is said that it controls the number of heads by utilizing it as meat. It seems that kangaroo meat will be lined up in the supermarket in Japan, but if you see it in the menu of the restaurant it is definitely a place to try it.

This time, attention is particularly focused on glassfed beef. Grass fet beef is a cow raised only with grass. It is naturally raised and characterized by lean meat. One grain fed beef is raised with grain as a feed, the longer the period, the better the sash falls. Wagyu beef (WAGYU) is now a global brand of grain fed beef. Both Glassfeet Beef and WAGYU were proposed from Uruguay this time. Uruguay's WAGYU says that it is marbled in accordance with Japanese breeding methods and is cheaper than those of Japan.


Meanwhile, European beef is preferred for lean lean with less fat. It comes from the difference in how to eat beef. In Japan it cuts thinly and it is made into a grilled meat, so if you have a lean body and you put it on your mouth, a mellow texture is preferred. On the other hand, in Europe, thick-cut steak is the main way to eat. It is said that less fat and less crispy meat is preferred. By the way, I heard that the Italian girls who came to Japan traveled to Japan saying "What was the most surprised when you came to Japan? After thinking for a while she answered, "The meat is soft and not crunchy." "Soft meat" is a synonym of luxury meat in Japan. I am surprised at the difference in sensation.


Ireland is said to be one of the leading producers of beef in Europe. Grass grows well, because it rains 300 days per year. I grew up eating these rich feeds and are exporting to the rest of the world including Europe. Irish beef, which is shipped after a rigorous review, says Europe's top chefs are "the best quality and taste". I am already exporting to Japan and I would like to enjoy it with wine etc.

In addition, the Cortador competition was held at the Spain booth, and the raw ham slicing technique was competed. Speaking of Spain is a raw ham. Cut hams were served to taste one after another and enjoyed authentic taste. An exhibitor in Canada manufactures salami, but says that it is raising raw materials from the contract farm and salami dealers who can manage raw materials are also here in Canada.


Likewise, a Canadian company was exhibiting salami, so when you listen to the story, it seems that this company 's best selling item in Canada is dumplings. At first glance the relationship between salami and dumplings is unknown, but as I heard it did not seem to be related. Until this company entered, it seems that dumplings were imported from the United States in Canada. But turning to the Canadian dollar depreciation, the price of dumplings also soared. Therefore, if domestic production can be done, it is supposed to be the top share, it is said that he entered buying dumplings. It's quite business sense.

Speaking of the Middle East, there is an image of the desert. I am surprised because I would like to export water from that country. It is being offered as an in-flight meal for government airlines, and since it began manufacturing and selling in 2014, it is exporting to more than 13 countries. It is produced by filtration of sea water, soft water without habit, so it seems easy for Japanese to use.


In the Middle Eastern ingredients there is also a white sesame paste called "Tahina". In Japan it has also been used for pastry "Humus" pastime chick peas for several years. In the booth, this taina 's "Halwa" sweets were introduced. The flavor of pistachio is blended with the rough texture of white sesame, it is tasty nothing to have experienced at all, but it is a well-known sweetness in Arab countries.


Armenia in the Caucasus mountainous region is a small country that does not have much connection from Japan. In 2011 the world's oldest winery was discovered and became famous. In this country which was the former Soviet territory, the difference between the rich and the rich in the rural and urban areas is intense, and the government actively supports exporting the rural products. One of them is fruit · honey · drink. It is made only with fruits and honey, and in this country it has long been popular as home taste. We are selling pomegranate, quince, sea buckthorn, feijoa, fruits other than pomegranate are not very used. I drink it, sweet and sour is not persistent. Every fruit contains many ingredients that are effective in health and beauty, and it seems to be preferred for health-oriented people.


Regional specialties … Not that, but it was interesting that the egg entered the bottle. Although it is not familiar in Japan, it seems that it is sold from several countries in South America when examined. This product that expects export to restaurant and factory has convenience that expiration date is longer than raw egg. The reason is that as it is called "huevo líquido pasteurizado" (pasteurized liquid egg), it is said to be pasteurized. The booth staff said "It's the same principle as milk." Protein does not solidify and is said to be manufactured at an appropriate temperature that can be sterilized. Only white, yolk only, there is a mix.


In Russia, soba noodles were displayed as food substitutes for cereals. In Russia it seems to be a staple food eaten frequently, and recently people who are familiar with rice, bread, pasta instead of rice, bread, and pasta are increasing, centering on the celebrity layer with high food consciousness. Actually, the author also learned how to cook only buckwheat for rice instead of last year and is practicing it. As a manifestation of enthusiasm for the fruits beside this, I made a woman's signboard wearing a real buckwheat dress (using 5 kg of real soba noodles!), Made a package in Japanese, displayed a food sample It was. Food sample is Japanese culture, it should not be familiar abroad, but I want you to see real recipe of buckwheat and see it realistically. It was the booth that felt the enthusiasm of the person in charge most.


According to the Fisheries Agency, among the major countries, consumption of fish in Japan is No. 1, but its amount is decreasing year by year. In 2006, consumption of meat took out fish There . In addition, beef imports in Austria began to be lifted in January 2018, and beef from each country is waiting for importation.

Mr. Akiko Obara, who is in charge of overseas exhibition zones, said about the exhibition.
"This time we focused on the meat, it is said that the carnivorous tendency of the Japanese will continue for a while.In addition, there are many products in the world that we do not know and products not imported yet Austrian meat has been lifted in January this year, but since the import ban lifestyle from each country will continue in the future, we would like to make efforts to enrich our table. In the world, there is a movement to refrain from eating meat for the environment.The main reason is that it requires a large meadow, the production cost is high, the cattle's grap contains methane gas, etc. Therefore, likes and dislikes Instead of reasons for environmental protection, for example, some people choose a diet called "vegetarian on weekdays", attracting attention also to the ingredients of soy meat made of soybeans as an alternative to meat . Based on these developments, next year I will focus on domestic and foreign meat and next ones. "


What I felt as a result of interviewing the whole was that there were many exhibitors who sell high quality and management system. It is now safe and delicious, as well as environmental considerations are indispensable for food production. Outside developed countries, many countries complained about safety. Most of the zones are exhibited on behalf of the country. I strongly felt the attitude of enhancing my brand image.

Overall, there were many exhibits of frozen foods. Actually, I've been using frozen cut vegetables these days. It is said that nutritious value is almost the same as that of raw because it is frozen instantly in the season. In addition, it has already been cut and can be eaten even if it is naturally thawed. Even if I live alone and buy raw and cheap vegetables, there are many things that I can not eat all, and COSPA is not bad in fact. In the future, these high-quality short-run products will be exhibited more.


It is also interesting as a place to look for surprising food in unexpected countries. However, if you are too odd, buyers' fingers may not move without knowing how to use them. Although this balance becomes important, I would like to expect efforts for each booth, such as putting food samples like Russia.

FOODEX JAPAN 2018(The 43rd International Food and Beverage Exhibition)

■ Period / March 6 – 9, 2018

■ Venue / Makuhari Messe 1 to 11 Hall

■ Number of visitors / 72,428 people (total for 4 days, 9,931 overseas)

■ Number of exhibitors / 3,466 companies